I'm Ashley K. Stoyanov Ojeda, a business consultant for nonprofits, leaders and brands that feel stuck. I help you figure out what's working, fix what isn't, and build a strategy that gets things moving and growing.
What I help with
The right partners, donors and members are usually closer than you think. We find the people who already care about your work, build relationships that last past the first check or the first renewal, and give your team the stories and follow-up plan to keep them coming back.
Get members, customers and partners showing up and talking about you. We build a strategy to help you expand your reach without ad spend, with every event, email and post working toward the same goal, inside your team and out in your community.
Cohorts, event series, retreats and hands-on team workshops where people feel seen, leave with connections, resources and inspiration, and become confident in storytelling to help them lead and sell.
You have the expertise; the right people just don't know it yet. Through my Build Intentional Visibility framework, we figure out what you want to be known for, then build your newsletter, talks, op-eds and launch around it. And it's not just for the person at the top: when your leaders and team are known for their expertise, your whole organization earns more credibility with donors and partners.
What this looks like
Membership and development
A regional chamber had 30+ confusing membership tiers and nobody owning growth.
Now there are about 8, a playbook the whole team follows, and staff learning to sell memberships through stories. They're on track to beat their membership goal.
For organizations, and for leaders of influence in economic development, education and public life. A long-term partner who knows your organization and your community, not a one-day planning session. Depending on what you need, that can include
Six-month minimum.
One deep working day on everything you're building, with a plan you leave holding mapped out for the next quarter. Get in touch to book one.
Not sure where to start? 90 minutes to untangle one big question and leave with clear next steps.
Book a sessionHands-on trainings that leave your team with a roadmap and actionable steps, not just notes. One session or a series: team workshops built on my Audit, Vision, Action method, thought leadership trainings for leaders and teams with my Build Intentional Visibility framework, storytelling cohorts, and curriculum your team can keep running after I leave. I've hosted profitable retreats of my own, so I can design and host yours from start to finish, or lead a training at one you're already planning. Priced by scope.
Looking for a keynote or fireside chat? See my talks
Every engagement is scoped in conversation. Tell me what you're working on and your budget range, and I'll tell you honestly what's possible.
Leading on your own? See how I work with leaders and entrepreneurs.
Let's reframe how you grow.
Start a conversationI grew up in Queens, a first-generation Latina in a household where you figured things out because that was the only option. Being resourceful, being creative, knowing how to move between cultures and read a room before anyone says a word: I thought those were survival skills. They turned out to be superpowers.
I've been on both sides of this: building a community from nothing, and getting hired by organizations that couldn't figure out why their people weren't showing up. Most of the time, the answer isn't a better campaign. It's a better foundation, so you can keep building trust. Trust is how communities stay engaged and grow.
I've spent a decade building rooms for people who were told there wasn't one for them: women songwriters (WomxnCrush Music grew to over 10,000 members with no funding), Latina entrepreneurs, people with disabilities starting their own businesses, and employee networks at Google, PepsiCo, adidas and Qualtrics.
I'm trauma-informed (Trauma of Money certified), and I always do my research on who I'm serving, so sessions and trainings fit how your brain and your team actually work, and what your community needs, not the other way around.
Audit. Vision. Action.
Growth almost always comes down to trust, so here's how we get things moving:
We can't grow without knowing where we are. We take inventory of everything: your goals, team and capacity, plus the members, donors, partners and community you serve, and what they need from you. Before anyone writes a plan.
We can't make an action plan without knowing where we're headed. We start with what success looks like a year from now. You bring the vision or we create it together, then we break it down into priorities, roles and numbers so your whole team is on the same page.
A plan that sits in your inbox isn't a plan. We build the marketing plan, playbooks and team training, grow through the people who already trust you, engage your current community more efficiently and find ways into new ones. And we only build what you can keep up, adjusting as you grow.
My promise: every strategy and program stays inclusive, true to your culture, and built for where you, your team and your community actually are.
I work directly with every client and bring in trusted specialists when a project calls for it.
"Ashley's Multiculturalism in Business insights were incredibly thoughtful, intentional, and motivating."
"Ashley is a dynamic speaker. When she shares, people listen. She is an expert in her field showing how years of market research combined with strategy can make a commanding combination."
Kind of, just not the usual kind. I'm a business consultant and strategist. If you've been looking for a business coach, you get the thinking partner, plus a plan your whole team can actually carry out.
Diverse leaders, Latine communities and women entrepreneurs. If you're a social impact leader, a creative or a multi-hyphenate with big dreams, I'm your person! I also partner with the nonprofits, chambers and brands that serve these communities. I've been a coach and advisor for Xcelerate Women, the Hispanic Metropolitan Chamber of Commerce, the Latino Leadership Institute's LEAP program and more.
I help you grow through the people who already trust you: members, donors, partners and your community. That can look like a membership revamp, a partnership and development plan, a new program or a marketing plan, built so your team can keep it going without me.
Strategy Partners work with me for at least six months, and most stay longer. Projects and trainings are scoped to what you need. If you just want to untangle one question, start with a 90-minute Strategy Session.
Yes. I'm in the Portland area and work in person locally and virtually anywhere. I work and lead trainings in both English and Spanish.
From The Reframe
The Reframe is where I share how I think through growth, trust and building something real. Start with these:
Five findings, and a checklist you can run this week.
How one book became the foundation for my thought leadership and speaking.
Why it's more than a newsletter tool, and how it's helped me grow community, trust and paying clients.
Or email hola@ashleykstoyanovojeda.com